Awakened
and welcomed by the activity and chatter in the air, I couldn't help but wonder
if this was really a typical weekday in Singapore. A sense of excitement and
anticipation came over me even before I approached its gates – the only
barrier that stood between me and the “other world”. I felt like I time-travelled.
My whimsical experience began the moment
I passed over from a hectic sunny island into a veritable giant capsule loaded with ton of thrills
and shrills – Universal Studio Singapore (USS). Breath-taking – and that is not an
overstatement - is how I would describe my first encounter with the theme park
With the accompaniment of thrill-seeking comrades, we went
straight on the world’s tallest dueling coaster. This was certainly not another day at the office. Even in the midst of all the
adrenaline, I couldn’t help but be captivated by these masterworks that covered
my path - done with such intricacy and soul, every character is played out to
life. No small feat indeed considering that this magical world evolved from
European fairs and pleasure gardens during the beginning of industrial revolution.
With
heightened fanfare that included the dazzling array of stars that descended,
the precision of its grand-opening time (8.28 a.m.) and the highly publicized
lineup of attractions – USS opened in 2008 and became the only one of its kind
in Southeast Asia. Posting a stellar performance of 3.4 million visitors in its first full year of operations with further room to grow, USS is not an isolated
example of the industry’s future in this region - a recent report had noted
that the area of themed
attraction, gaming, entertainment and retail in Singapore and South East Asia is a booming market.
According
to AECOM and the Themed Entertainment Association's 2011 Theme Index - Global
Attractions Attendance Report, Asia hit an attendance milestone of 105.1
million. At that sheer figure (to North America’s 127 million), Asia’s share of
the pie was reported as about a third of the global theme park attendance. It also
mentioned that by adding 5-10 more theme parks, Asia will probably catch up to North
America and then surpass it. And the nation that is poised to help boost those
numbers is none other than China.
China, the
world’s second largest economy has seen a huge rise in affluence and disposable incomes, coming from an economy that grew at an annual pace of 8.1% in the first quarter of
2012. The outlook is bright and the country looks set in the theme park race - holding the
current record of having 9 out of the top 20 theme parks in Asia with several
more to be added in the next few years – the most prominent icon being Shanghai Disney.
The numbers gap will definitely narrow when Shanghai Disney finally opens in 2015, but not without first spilling
its economic effects on the region. There is no doubt where the focus
and capital will be heading to in the next decade or so. Ranking at number 8 on
the world with an annual growth of 12.6% in 2011, the country’s largest
park operator, OCT Group is expanding its operations with an addition of a tenth
park to its brood of assets. Surely, now is the time to hop onto the Chinese entertainment bandwagon, which will probably resemble more a roller-coaster ride - up.