tag:blogger.com,1999:blog-5827124525684221371.post8362022488242887615..comments2023-06-14T17:58:19.872+08:00Comments on POINTERS: Where is Starbucks in Italy?Point Consultinghttp://www.blogger.com/profile/10139375877126668384noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-5827124525684221371.post-62088970439512470492013-10-16T03:13:52.647+08:002013-10-16T03:13:52.647+08:00I am from the US and have traveled to Italy every ...I am from the US and have traveled to Italy every year since 1997 and am fluent in Italian. Have been all over the country. One of the small things l love about being in Italy is the sound of the clinking of espresso cups and the smell of fresh cornetti eminating from the coffee bars. However, when I am in a large city like Rome, I don't appreciate being treated like a second class person or tricked into having a seat... "no really, make yourself at home, just grab a seat"... then getting charged 3, sometimes 4 times the price because you take a short sit in an alley that reeks of piss but happens to be 200 meters from Piazza Venezia (a big fat traffic clogged roundabout)...we aren't talking about Piazza Navona here. I hate asking "do you charge to sit" at every bar I go into. These places often don't post prices.<br /><br />I think Starbucks in Italy should be thought of more in terms about the space itself...a place to enjoy an espresso or cappuccino that is spacious and welcoming to sit and gather....the wifi and charging stations are nice too. There should also be an ample standup bar for those who want to take a shot an run. <br /><br />Lastly. many bars in Italia do NOT make a good Americano. I think they figure we won't notice or care if it's a crappy one, so they phone it in. An iced espresso without a ton of sugar (cafe freddo) would be a nice option too. This is pretty much impossible to find.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-20473374271391472132013-08-02T08:12:52.230+08:002013-08-02T08:12:52.230+08:00I am Italian and in all honesty, the only reason I...I am Italian and in all honesty, the only reason I would love to have a Starbucks in Italy is because I'm also American. However, no Italian wants what the world has to offer, we already have everything we need at hand, Starbucks or any other coffee shop chain will not be accepted because the people here just don't care for anything else but their local coffee shop where they have gone their whole life. Also, many people would say that the tourists would go, but why would they do that? They came to Italy for it's originality, tourists would rather drink their coffee the Italian way just because they are here. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-52158726898429503052013-04-02T22:46:43.198+08:002013-04-02T22:46:43.198+08:00I think Starbucks will do well in the big cities b...I think Starbucks will do well in the big cities because tourists (especially American) are so set in their ways that they will hit a Starbucks before trying delicious Italian espresso. I'm a tour manager here, and I know plenty of my guests would go to Starbucks if they had a chance. To me, it's like bringing Taco Bell to Mexico.Elainenoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-16510747501375607142013-03-07T18:35:54.352+08:002013-03-07T18:35:54.352+08:00Well I guess it only needs a clever strategy and a...Well I guess it only needs a clever strategy and a business plan to enter Italy. Its just like any other business problem which needs to be carefully though of. The Italian market might be difficult to enter but Italians love coffee so that is already a common theme. People are changing everywhere with time and future young generation thinks a lot differently from the older generation and they are the target customers in the future.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-6184382782211375462013-03-02T02:30:03.174+08:002013-03-02T02:30:03.174+08:00Well, i think it would work, but not for the coffe...Well, i think it would work, but not for the coffee itself: italians love their espresso and wouldn't never change it with some american, diluited drink. On the other hand, starbucks isn't just coffe, the brand would become very popular among young people that are bewitched by exotic new things.<br />By the way, i really hope it never comes here, long live espresso and italian coffee culture.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-85852021597979075852013-02-26T23:48:53.762+08:002013-02-26T23:48:53.762+08:00I think starbucks could do well in Italy, in spite...I think starbucks could do well in Italy, in spite of most italians I've met not liking american coffee. Offering the american pastries and a good selection of coffee and tea would likely be a success. Anonymoushttps://www.blogger.com/profile/09381994070859809078noreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-79214135124602389982013-02-16T20:32:52.493+08:002013-02-16T20:32:52.493+08:00They arent a big country like the rest :)))))They arent a big country like the rest :)))))Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-62011465088305044522013-01-24T21:28:14.585+08:002013-01-24T21:28:14.585+08:00I'm italian and I think Starbucks could do ver...I'm italian and I think Starbucks could do very well here... in big cities like Rome, Milan, Florence, etc. I don't see any risk...paroleperariahttps://www.blogger.com/profile/10548684596505600599noreply@blogger.comtag:blogger.com,1999:blog-5827124525684221371.post-14987265473202073242012-12-20T23:45:51.015+08:002012-12-20T23:45:51.015+08:00There would be no competition against italian espr...There would be no competition against italian espressos at the italian bars. Starbucks drinks are a deeply different kind of product where coffe is only a smaller detail. So I don't see why to be afraid of too many bars in the italian cities. Just to start, open a first Sturbucks shop in the very center of Rome or Venice or Florence and see what happens. No risk at all because of so many tourists, and then you would gain a great reputation and take the next step of spreading all over the country. Anonymousnoreply@blogger.com